The Open Quote Initiative

A little snapshot of my current project focusing on the under representation of women in design. The Open Quote Initiative aims to create a discourse within the design community, capturing some existing conversations already occurring in our industry on the gender disparty.

Each pull quote from the book has a corresponding number which links to The Open Quote Initiative Forum where the debate continues and provides a platform for designers and thinkers to further engage in the issues highlighted.

The book is set in Mrs Eaves, a typeface which pays homage to one of the many women in typographic history. 

Processing

I've been dabbling in processing and creative coding recently and one of my most recent creations is a nice little bit of code which uses facial recognition to replace your face with a cat face. Below are a few snapshots of it in action. (Also potential cd covers for my potential band: Red Hot Kitty Peppers)

Portfolio & Interview Prep

Third year is rounding up and I'm all set to be a freshly graduated Graphic Designer.  I've finally got together a neat little brand identity (www.soofiyachaudry.co.uk) for myself using possibly the most gaudiest pink hex code I could find. Currently I'm prepping for an interview tomorrow and I've procrasta-worked on extending the identity to everything from my portfolio box to some nifty little 'not-bribes'.  Wish me luck.

A Book For Two

We're happy to launch a website and online presence for A Book For Two

www.abookfortwo.co.uk
@BookForTwo

Perfume Packaging

Finalised packaging for the D&AD brief which asked to re-envisage  traditional perfume  packaging with a more contemporary feel.

Cake Print Skirt

A follow up from the Cat Print Skirt but with some more  garish colours and visuals:

Packaging

I recently collaborated with a product designer, Rebecca Penning, in response to a packaging brief. The concept was based on core emotions and uniting modernity with craft.

A Book for Two Talk

On Tuesday I had my first ever design gig/talk at Geeky. I talk fast normally and twice as fast when I'm excited. Despite the talk being at light speed, I really enjoyed it. Partly because I'd describe the whole thing as a massive constructive-design-ego-wank; an experience I throughly recommend for all to try at least once. But more importantly I had some great feedback and a platform for my project (A Book for Two). Now, feeling ridiculously inspired to take it further, I've made a to-do list:

1. Nail the format for Jeykll and Hyde, I'm talking size (teeny tiny bit smaller and a change of the supporting typeface
2. Make a book for two for The Picture of Dorian Gray
3. Make a book for four for Nineteen Eighty-Four
4. Do a massive chunk of user testing
5. Make changes learnt from that testing
6. Get it out of the prototyping stage, make a few and send a few out and about.
7. Buy a cat

Cat Skirt

I stumbled across an amazing 'Kitty Garden Party' skirt over on etsy (the one with the kickstarter campaign) and loved it. But when you add shipping and customs, we've looking at paying a ridiculous amount for a skirt. So if you can't buy it, make it. (Actually even if you can buy, make it anyway.) Ravensbourne has some great digital fabric printers and large heat presses, so after knocking up possibly my most garish piece of design it was printed and heat pressed onto fabric and then sewn to create the most awesome skirt known to mankind. 

A Book for Two

In 21st Century we share everything from tweeting our train journeys to Instagramming our lunch, yet one thing which remains a solitary experience is reading. A Book for Two is a book which you cannot read alone, everything from size, format to content and typography is made for sharing. (This was a Uni project for ISTD.)